Hi Fellow Marketer,
I received an email from a client
the other day, asking for help getting more leads for his business. He sought
basic information on how to capture email addresses and how to best set up
his subscriber forms. Here's an excerpt:
| I was wondering what's the
best way to capture email addresses? Should I just use the subscriber form
generated by my autoresponder? Or should I try to find software to create
a splash pages? Other alternatives out there? Or should I just skip the whole
email capture idea altogether? Your feedback would be most appreciated so
that I can get more leads from my website traffic. Thanks in advance!
|
Easy to answer!
First of all do NOT just
cut-and-paste the code generated by your autoresponder and think this is
THE best way to capture email addresses from website visitors because it's
NOT!
And second, no need to go
spend a bunch of BUCK$ and a lot of TIME and hair-pulling FRUSTRATION learning
a new software or script-writing tool. The WRONG kind of page can result
in an unwanted scenario - like legal issues dealing with spam
complaints.
Fellow Marketer - BEWARE!
Most of the inexpensive programs
that make squeeze pages use the server ip instead of the subscribers. This
is bad because you don't have proof that the person requested to be added
to the list. |
Third, you do NOT want to
skip the whole email capture idea altogether! Because leaving out a email
capture form or page can mean a HUGE loss in website traffic and sales.
The alternative? Get your
OWN code and get CREATIVE with your lead generating strategy!
So where do you start with converting
those lousy subscriber forms?
Short answer: right
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autoresponder-generated form to turn it into a super squeeze page. Simply
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list building, profit pulling squeeze pages in minutes!
Benefit by turning your current
subscriber pages into super squeeze pages that:
1. Validates the visitor has entered
a name and email in your subscription form.
2. Display the visitors name,
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3. Send visitors who have completed
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- to keep their attention focused back on YOUR information and NOT click
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